The Media, Communication, and Cultural Studies: Asia-Pacific (MCCAP) research program is hosting its very first conference Oct. 26-27. For our first official meeting, we will focus on the theme of “the phenomenon of Hallyu (the Korean wave of pop culture) and its impact on the global industry.”

Korean popular cultural forms have attracted audiences around the world in the past decades. The Korean Wave includes music, film, television, food, fashion, etc. Distinct and passionate audiences have emerged in many countries. The planning, creation, and marketing of popular culture is a significant service export for the Republic of Korea as well as a new form of public diplomacy. For communication and culture researchers, these developments pose questions concerning genres, media production, advertising and promotion practices, distribution systems and exports, media portrayals, and audiences’ perceptions and enjoyment in different parts of the world.

Conference Program: https://comm.cci.fsu.edu/2023-mccap-conference-program/