Ron Sachs, of Sachs Media, is one of Florida's and America's most go-to crisis managers and will inform, entertain, and challenge you. Learn from this seasoned expert why lawyers need to know the principles of managing a crisis for any public, private, or non-profit sector entity/client. Very often, he says, lawyers err in their advice to clients about brand-endangering and reputation-destroying problems by giving counsel that is too guarded and conservative.

Real life anecdotes will be shared about scandals involving politics, sex, drugs, money, injuries, deaths, and lawyers!