This is a three- to four-hour morning consulting and instruction session led by Dana Kerigan, principal of Kerigan Marketing Associates. She will provide expert insights into strategies that will enable the FSU College of Business to boost its social media advertising campaigns. The session will cover a variety of topics, including effective ad placement, ad creation, target audience selection, budget allocation and measurement of advertising efforts. Our team will have the opportunity to ask questions and receive hands-on support and guidance. This is an invitation-only event.