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ISL Spring Brown Bag Lecture 1: Who Fights, Who Flees? Recommending Message Content to Reduce Defensive Processing of Health Promoting Public Service Announcements

ISL invite fellow faculty, staff, students, and community members to join us for our first Spring Brown Bag lecture. This session, presented by Dr. Russel Clayton, will discusss the effective and ineffective forms of messaging when it comes to PSAs. For more details, email or see the breif summary below.

Defensive processing of health messages has been investigated under a variety of theoretical lenses including the Limited Capacity Model of Motivated Mediated Message Processing (LC4MP; Lang, 2006, 2009)—which includes by extension—the defense cascade model (Bradley, Codispoti, Cuthbert, & Lang, 2001), as well as Psychological Reactance Theory (PRT; Brehm, 1966). Each of these models has resulted in years of fruitful inquiry, as well as substantial evidence and predictive power for examining the processes and effects that unfold when humans are exposed to media messages. The LC4MP successfully predicts cognitive, emotional, and physiological responses associated with evolutionary-based defensive responses to highly arousing and unpleasant media messages (Bradley et al., 2001; Lang, 2006; 2009). Psychological reactance theory successfully predicts defensive responses including anger and counterarguments (called reactance) when media messages threaten viewers’ freedom and autonomy. Thus, psychological reactance has been offered as one cause for message rejection (Brehm, 1966; Quick, Shen, & Dillard, 2013). In this presentation I will provide initial evidence as to how both of these theories can be integrated to explain how message recipients defend against threatening health messages. I will also provide recommendations for which type of content is likely to reduce defensive processing of health promoting public service announcements.


This event is free and open tot he public. Please note that space is only on a first-come-first-served basis, and parking is not provided.

Wednesday, January 16, 2019 at 12:00pm to 1:00pm

Psychology A204, PDB A204 1107 W Call St, Tallahassee, FL 32304

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Administration, Provost/Academic Affairs, Institute for Successful Longevity


FSU, CCI, ISL, Institute for Successful Longevity, RUSSEL CLAYTON, PSA, Spring Brown Bag

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Phoebe Kurtz

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