PLSC is a 501(c)(3) on a mission to #BeTheEnd of breast cancer by raising funds for breast cancer research that will lead to the prevention and cure for breast cancer before the next generation has to face it. PLSC also aims to raise awareness about the Breast Cancer Research Foundation, the #1 breast cancer charity according to charity watchdogs, to inspire kids, families, communities, and corporations to engage in community service and to educate others about breast cancer.  Started by a 7-year-old girl, PLSC demonstrates that anyone at any age can inspire others and have a positive impact.  

https://www.pinklemonadestandchallenge.org/history