🎯 Target Market Workshop: Segmentation, Targeting & Positioning

Monday, Feb 3 | 4:00–5:30 PM
Location: InNOLEvation® Center (Room 226, Shaw Building, 644 W. Call St.)
Featuring: Gary Cottingham

Not all customers are created equal—so how do you find the right ones for your business? In this interactive workshop, marketing expert Gary Cottingham breaks down the powerful STP framework: Segmentation, Targeting, and Positioning. You'll learn how to identify your ideal audience, tailor your messaging, and position your brand like a pro.

🧠 Discover what makes customers tick
🎯 Define your niche and target market
📣 Craft a message that actually sticks

Whether you're launching a startup or revamping your brand, this session will help you speak to the right people—and get results.

Questions? Email May Wang at mwang@jmc.fsu.edu